ABOUT
Ila is a modern-day polymathic mind – a former athlete, award-winning creative director, AI collaborator, design strategist, and multidisciplinary artist. With over a decade of experience across Design, Art, Architecture, and Technology, her creative practice spans spatial, material, and sonic realms — weaving together generative AI, spatial computing, sound, and advanced fabrication into a seamless language of expression.
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Her vision transcends disciplines: from design-art installations and 3D-printed architectural systems to emotionally intelligent works that explore voice, rhythm, and coded aesthetics. Whether through structure, image, or sound, Ila investigates how machine-human collaboration can expand the contours of storytelling, perception, and poetic form.
She’s the co-director of Ross Lovegrove Studio and CEO co-founder of DEOND, a Dubai-based multidisciplinary AI, R&D & 3DPA practice, merging human-centric creativity with advanced computation and digital fabrication. The studio is committed to developing circular, adaptive solutions for both the built and imagined environment.
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Ila is a member of the RIBA and sits on the Architecture Program Advisory Board at the American University in Dubai (AUD). She lectures internationally and was a contributor to the landmark ‘AI for Creative Industries’ report by the Dubai Future Foundation and the Centre for the Fourth Industrial Revolution. Her ongoing research explores the philosophical and practical dimensions of generative AI across multimodal workflows - from architectural systems to sonic compositions - engaging topics such as hybrid intelligence, team training, and ethical frameworks for future creativity.
MyExpertise.
Branding
As a branding expert, I dive deep into the essence of your brand to create a comprehensive branding strategy that resonates with your target audience. My approach to distinct visual identities and narrative communicates your brand's values, vision, and unique selling points.
Strategy
My strategic thinking develops a solid foundation for your creative projects, aligning your goals and values. I identify opportunities, assess challenges, and provide actionable insights to drive your design projects and brand forward.
Research
I am passionate about exploring new avenues of design and creative expression. Through extensive research and analysis, I identify the latest trends and innovative solutions that can elevate your brand's visual language, products portfolio and narrative.
Creative Direction
With my experience in art direction, I craft impactful visual stories that captivate and engage your audience. I bring together diverse elements to create a cohesive, memorable experience across various platforms.
Web3/
and AI
As an early adopter of web3 and AI technologies, I understand its transformative potential for the design industry. I explore and integrate AI&web3 solutions to create innovative, decentralised experiences, connecting your brand with the rapidly evolving digital landscape.
Design/
Art pieces
I have always been passionate about pushing the boundaries between design and art, creating one-of-a-kind pieces that not only serve a functional purpose but also make a bold statement. My approach to design-art is rooted in the belief that each piece should embody a perfect blend of form, function, and artistic expression.
Keynotes
& Panels
Recently invited as a keynote speaker, I passionately engage with industry and creative sector events to shed light on the new era of AI within creative processes. Through captivating lectures, I demystify the potential of AI-driven innovation, paving the way for groundbreaking possibilities in design and beyond. My mission is to inspire audiences with a compelling vision of the future, where cutting-edge technology intertwines seamlessly with artistic expression and tangible outcomes.
AI-aided
Media
With a passion for blending artistry and cutting-edge technology, I specialize in offering brands, online, and printed publications an extraordinary experience with AI-aided photography. Through the seamless integration of AI and innovative technologies, I curate and create high-quality, high-resolution photographic content that captivates audiences and elevates visual storytelling to new heights