ABOUT
Ila is a modern day polymathic mind - an AI collaborator, artist, strategist, and creative director with over a decade of transformative experience at the intersection of Design, Art, Architecture, and Technology. Her avant-garde approach seamlessly integrates spatial computing, 3D-printing, immersive installations, and conceptual works, consistently pushing the boundaries of innovation.
With a keen eye for the interplay between digital and organic forms, Ila's work embodies a unique fusion of algorithmic precision and biomorphic fluidity. Her portfolio, showcased through a striking visual narrative, reflects a mastery of futuristic aesthetics and cutting-edge digital artistry.
As a key figure at the renowned studio of British designer Ross Lovegrove, Ila continues to apply her expertise in design thinking, craft-tech development, and creative direction across a spectrum of projects - from commercial objects and speculative works to AI-driven iterations and international exhibitions.
Simultaneously, as CEO and co-founder of DEOND, a multidisciplinary AI & 3DPA practice in Dubai, Ila is at the forefront of shaping Eco Smart Cities. Her work harmonizes advanced technology with human creativity, driving sustainable innovation in urban environments.
Ila's polymathic influence extends to academia, where she serves on the Architecture Program Advisory Board at the American University in Dubai, bridging the gap between theoretical knowledge and practical application in the field by use of Generative AI and new tech.
A former athlete turned tech-art visionary, Ila embodies the renaissance ideal of cross-disciplinary creativity. By balancing her roles at Lovegrove Studio and DEOND, she exemplifies the dynamic fusion of established design excellence with entrepreneurial innovation, weaving together threads of technology, sustainability, and artistic expression to craft a bold vision of our collective future.
MyExpertise.
Branding
As a branding expert, I dive deep into the essence of your brand to create a comprehensive branding strategy that resonates with your target audience. My approach to distinct visual identities and narrative communicates your brand's values, vision, and unique selling points.
Strategy
My strategic thinking develops a solid foundation for your creative projects, aligning your goals and values. I identify opportunities, assess challenges, and provide actionable insights to drive your design projects and brand forward.
Research
I am passionate about exploring new avenues of design and creative expression. Through extensive research and analysis, I identify the latest trends and innovative solutions that can elevate your brand's visual language, products portfolio and narrative.
Creative Direction
With my experience in art direction, I craft impactful visual stories that captivate and engage your audience. I bring together diverse elements to create a cohesive, memorable experience across various platforms.
Web3/
and AI
As an early adopter of web3 and AI technologies, I understand its transformative potential for the design industry. I explore and integrate AI&web3 solutions to create innovative, decentralised experiences, connecting your brand with the rapidly evolving digital landscape.
Design/
Art pieces
I have always been passionate about pushing the boundaries between design and art, creating one-of-a-kind pieces that not only serve a functional purpose but also make a bold statement. My approach to design-art is rooted in the belief that each piece should embody a perfect blend of form, function, and artistic expression.
Keynotes
& Panels
Recently invited as a keynote speaker, I passionately engage with industry and creative sector events to shed light on the new era of AI within creative processes. Through captivating lectures, I demystify the potential of AI-driven innovation, paving the way for groundbreaking possibilities in design and beyond. My mission is to inspire audiences with a compelling vision of the future, where cutting-edge technology intertwines seamlessly with artistic expression and tangible outcomes.
AI-aided
Media
With a passion for blending artistry and cutting-edge technology, I specialize in offering brands, online, and printed publications an extraordinary experience with AI-aided photography. Through the seamless integration of AI and innovative technologies, I curate and create high-quality, high-resolution photographic content that captivates audiences and elevates visual storytelling to new heights