ABOUT
Ila is a modern day polymathic mind - a former athlete, award-winning creative director, AI collaborator, design strategist and artist with over a decade of experience in the avant-garde world of Design, Art, Architecture, and Technology. Her unique perspective combines spatial computing, 3D-printing, design-art installations, and conceptual works, pushing the boundaries of creative possibilities. She’s co-director of Ross Lovegrove Studio and CEO co-founder of DEOND, a Dubai-based multidisciplinary AI, R&D & 3DPA practice, merging human-centric creativity with advanced computation and digital fabrication with the mission of developing circular adaptive solutions for the built environment.
Ila is a member of the RIBA and an appointed member of the Architecture Program Advisory Board at the American University in Dubai (AUD); she lectures around the world and recently contributed to the landmark report on ‘AI for Creative Industries’ by the Dubai Future Foundation and Centre for the Fourth Industrial Revolution highlighting fundamental principles, insights and guidelines for the technology. Her current research on both the practical and philosophical impacts of generative AI within the creative industries, involves a range of aspects from specialised multi-modal workflows, team training, students education and Ethical considerations.
MyExpertise.
Branding
As a branding expert, I dive deep into the essence of your brand to create a comprehensive branding strategy that resonates with your target audience. My approach to distinct visual identities and narrative communicates your brand's values, vision, and unique selling points.
Strategy
My strategic thinking develops a solid foundation for your creative projects, aligning your goals and values. I identify opportunities, assess challenges, and provide actionable insights to drive your design projects and brand forward.
Research
I am passionate about exploring new avenues of design and creative expression. Through extensive research and analysis, I identify the latest trends and innovative solutions that can elevate your brand's visual language, products portfolio and narrative.
Creative Direction
With my experience in art direction, I craft impactful visual stories that captivate and engage your audience. I bring together diverse elements to create a cohesive, memorable experience across various platforms.
Web3/
and AI
As an early adopter of web3 and AI technologies, I understand its transformative potential for the design industry. I explore and integrate AI&web3 solutions to create innovative, decentralised experiences, connecting your brand with the rapidly evolving digital landscape.
Design/
Art pieces
I have always been passionate about pushing the boundaries between design and art, creating one-of-a-kind pieces that not only serve a functional purpose but also make a bold statement. My approach to design-art is rooted in the belief that each piece should embody a perfect blend of form, function, and artistic expression.
Keynotes
& Panels
Recently invited as a keynote speaker, I passionately engage with industry and creative sector events to shed light on the new era of AI within creative processes. Through captivating lectures, I demystify the potential of AI-driven innovation, paving the way for groundbreaking possibilities in design and beyond. My mission is to inspire audiences with a compelling vision of the future, where cutting-edge technology intertwines seamlessly with artistic expression and tangible outcomes.
AI-aided
Media
With a passion for blending artistry and cutting-edge technology, I specialize in offering brands, online, and printed publications an extraordinary experience with AI-aided photography. Through the seamless integration of AI and innovative technologies, I curate and create high-quality, high-resolution photographic content that captivates audiences and elevates visual storytelling to new heights